IT Handloom Mela is back with bang

Handloom clothes are very comfortable to wear during summer months

Hyderabad, April 21st, 2018..….. IT Handloom Mela is back.  This time it will be held for three days. It will be kicked off on 25th and will go on till 27th.  It will be held at Ground Floor Retail Area, DLF Building, DLF Park.

The Mela is planned to attract 35000 IT employees.  During the three days, the organizers expected to clock a sale of Rs 20 lakh.

It will be formally inaugurated on 25th at 11.30am.  The Mela will be open from 11.30am to 7pm.

The Mela will be organsied by Facility Management Council for the fourth time.  The objective of the Mela is to promote handlooms, encourage IT people wear handlooms every Monday.

We are also organizing Handloom Fashion Show this time.  IT employees will wear Khadi and Handlooms and walk on the ramp, informed Satyanarayana Mathala, President of FMC in a press note issued to the media in the city today.

We need to bring back glory to handlooms.  Handloom clothes are eco-friendly and are naturally made. They support  livelihood. Chemicals are not used in the dyes said Satya.

As we are now at the fag end of academic year and beginning of the new academic year, FMC would like to give a clarion call to all school managements and leadership to explore implementing Handloom Uniforms in schools from the coming year.

The Mela will be organized with the support of IT Electronics & Communications Department; DLF, NASSCOM, HYSEA, Sunshine Hospitals, TSCO, and others.

An initiative of Facilities Management Council(FMC) Telangana, the professional body of Facilities Management industry in the Telangana State, it will have stalls which will  showcase Gadwal, Pochampally, Siddipet, Ikkat Pattu Sarees, Handicraft Products, Handloom Kurthas and many more, informed Satya.

We found that the major reason for non popularity of handloom products is  its limited availability and negligible communication / publicity as a product with  inherent superior fabric quality. That is why we are organizing the Melas repeatedly to see the entire IT community wears Handloom clothes on every Monday, Satya atted.

FMC is actively working with Government of Telangana to encourage wearing Handlooms. FMC formed a core team to organize the handloom Mela’s in various IT parks for the year 2018. Our objective is to cover all the IT parks in and Around Hyderabad, informed Satyanarayana.  We are working hard towards this.  We made all our members take pledge that they wear Handlooms clothes only on Monday.  Everyone must encourage and support to uplift handloom industry to restore its last glory, said Satyanarayana.

There are 400 IT/ITes companies in the city and more than four lakh employees work in them.  If they all start wearing handlooms at least once in a week on Monday, it will receive huge fillip to the handlooms, Satyanarayana Mathala stated.

We would like to gighlight superior fabric quality, comfort factor, symbol of  Indian heritage, and eco  friendliness  of handloom products  in all our communications.  They are not transparent, so are good for office wear. Handloom clothes give elderly and more mature look.  They are good for skin, simple, regulate temperature, beat harsh summers and freezing winters, durable, easy to maintain, good on looks and great on purse, Satya added.

Handloom products are well appreciated by the young Indian because of its excellent fabric quality and a different over all look. Indian climate is primaryly  hot round the year and handloom products being airy are the ideal fabric to put on. However, handloom products are bought only for special occasions and not for regular usage thereby reducing frequency of purchase. This attribute needs to be highlighted strongly by way of promotion through through mass media which would help enhance the level of acceptance and usage pattern amongst the IT folks

It is a common misnomer that handloom products are worn to  look dignified, only for going to temples / religious places and are suitable for festival occasions. But they are also great attire for Office wear.  and formal meetings, Satya gave his experience.

Many celebrities wear Handlooms.  These celebrities include: Samantha, Dia Mirza, Vidya Balan, Shabana Azmi, Radhika Apte, Smrithi Irani, KT Rama Rao; Sonam Kapoor, Kiran Rao, Mini Mathu, Kangana Ranau, Neha Dhupia, Karishma Kapoor, Kirron Kher

Pawan Kalyan, film actor has been wearing handlooms and advocating his fans and all other telugus across the world to wear handloom clothes at least once.

Media Contact:  Solus Media, D. Ramchandram, Mobile: 9848042020