Hyderabad,25  April 2018… A Fashion Show organised to showcase and promote handlooms was held IT Handloom Mela here at DLF Cybetcity, Gachibowli, Hyderabad today. Organised as part of the three-day IT Handloom Mela. A crowd of young enthusiastic crowds cheered as Models sashayed on the stage wearing attires made with handlooms comprising of Pochampally, Ikat, Gadwal, Siddipet, Ikkat Pattu Sarees, Handloom Kurthas  and many more.

The fashion show comprised of three sequences – traditional, Indo-Western style and Corporate dressing. Models from Hyderabad along with few IT professionals walked the ramp showcasing designs by Designer Konda Kavitha Reddy who designed attires exclusively for the IT Handloom Mela. Mr. Srinivas Rao, Deputy CRO, Govt. of Telangana; Satyanarayana Mathala, President, FacilitiesManagementCouncil(FMC)Telangana; Prof. Venkat Ramana, Vice-Chairman, Telangana State Council of Higher Education; Amit Grover, Director – Offices, DLF; and pthers graced the occasion. Hundreds of IT professionals from various offices in DLF Park and other offices from nearby areas viewed the Fashion Show.

The actors from ‘Ametica Ammayi’ serial Surya and Samantha Kalyani also walked the ramp in the Fashion Show. Casual and formal wear, suits, kurtas, sarees, etc. were showcased. The organisers of the IT Handloom Mela at DLF Cybercity Mr. Satyanarayana Mathala, President, FMC Telangana informed that the three day handloom mela is expected to 35000 IT employees.Duringthethreedays, the organizers expected to clock a sale o fRs25lakhs.

TheobjectiveoftheMelaistopromotehandlooms,encourageITpeoplewearhandloomseveryMonday or Friday.

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